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Innovation in India! – The 3rd view on India for foreign players, i.e. from Japan

Published on January 3, 2018

WORLD1 Solutions has been supporting foreign companies, i.e. Japan companies, as new entrants to India for close to a decade. A high entry barrier or reason for not being always successful amongst others is “wrong strategy based on wrong expectation”. Expectations towards India are more or less “large and growing market” and/ or “reasonably available talent/ labour” at initial stage.

Due to its scale and complexity, India is not such an easily understandable market for foreign players just through reports often prepared by 3rd parties, i.e. local consultants. Even Indian local players face unexpected difficulties during market expansion towards other regions within the country.

In the meanwhile, India still requires more complex procedure or strict compliance for players to conduct business in general. Once the company enters the market with certain investment, i.e. settling legal entities, heavy operational work is required as default.

WORLD1 Solutions promotes “Innovation in India!” as an alternative concept for Indian market entry beside a supporting scheme. This will save at least a few years of struggle in India challenge by avoiding miss expectations to the region, i.e. “far below price point but huge distribution required” and/ or “reasonable salary/ wage as per spec of the person but heavy operational efforts required” etc.

For further details, we welcome your comments, feedback or inquiries.

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